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Digital Marketing Strategy

Digital channels that work together, not scattered campaigns

We build a strategy that connects organic search, ads, content, email and social around one business goal and clear KPIs.

What you get
  • An assessment of current channels
  • Audience and messaging
  • A channel plan and suggested budget
  • A unified measurement dashboard
What’s included

What the strategy covers

Audience and messaging

Who we target and what persuades them at each stage.

Customer journey

The right channels from discovery to purchase.

Channel mix

The roles of SEO, ads, content and social.

Content plan

One calendar across channels.

Budget allocation

Spend priorities based on expected return.

Measurement and tracking

Tracking set-up that ties channels to results.

When you need it

When do you need a digital marketing strategy?

  • Your channels run separately with no shared message.
  • You don’t know the cost to acquire a customer per channel.
  • Social media results don’t turn into enquiries.
  • You need a plan before expanding to a new market or service.
How we work

Four clear steps

  1. 01

    Audit

    We review where you stand and identify issues and opportunities.

  2. 02

    Plan

    A clear priority list with a timeline.

  3. 03

    Implement

    We make the changes or work with your developers.

  4. 04

    Measure

    A monthly report and plan review.

FAQ

Questions about digital marketing

We focus on strategy and measurement; day-to-day management can run with your team or a specialist partner.

Other services

Website SEO Technical SEO Ecommerce SEO Local SEO & Google Maps Content SEO Link Building SEO Strategy & Marketing Consultation Google Ads Management App Store Optimisation

Are your digital channels working together?

We’ll review your website and send you the top growth opportunities, with no commitment.

Request a Free SEO Audit